
Located in South End’s SoWa neighborhood, J’Amour Beauty is more than just a hair salon—it’s a sanctuary where your inner beauty meets expert care. Founded in 2024 by Jay Quiñones, J’Amour Beauty— meaning ‘I Love Beauty’—is a reflection of our deep passion for the industry. With over a decade of experience, we are dedicated to enhancing your natural radiance. While our salon may be new, our expertise and commitment to excellence are well-established.
Your hair is your crown, and at J’Amour, we believe it’s already great. We’re here to redefine and elevate that greatness, blending elegance with a personalized touch in every style. Step into our world and experience the transformative journey where beauty starts from within and shines through every strand.
Welcome to J’Amour Beauty—where your beauty is our passion.
We elevate your crown and redefine your beauty
Guest Reviews
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Caroline V.
“She asked exactly what I wanted and worked with me to get there after spending months trying to find someone to get me the color I wanted. 10/10 experience- can't wait to go back!”
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Lauren K.
“Jay is one of those special people that will treat you like a best friend and make you feel like a million bucks every time! The atmosphere of the salon is so perfect, very clean, modern and fun. I wouldn't trust anyone else with my hair!”
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Rachel D.
“Jay is amazing. She always listens to my requests and does an incredible job with my hair. She’s made me feel so much more confident about my hair too!”
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Esther K.
“Jay is an absolutely incredible stylist! I come to her for everything- trims, cuts, undercuts, bleaching and color; The results turn out even better than I imagined…”
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Emer O.
“Jay always listens to my requests and teaches me how to best care for my hair at home and recommends products that work best on my type of hair. Make an appointment with Jay, I promise you won’t be disappointed and you will definitely go back!”
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Ana T.
“Jay’s the one girl I truly trust with my hair. I don’t think she could do a bad job if she tried. Her blowouts look so amazing and I always feel so confident after she does my hair. I could not recommend her enough!!”
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Elise G.
“Jay is not only very talented with hair but a very kind soul. She is very tuned into what clients want with great ideas that mesh well with what I was looking for. I find her location very convenient to get to after work, always a bonus :)”
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Jocelyn G.
“5 stars for sure! I am extremely happy at how my visit went. Jay took her time in going over the process for my hair in extreme detail to ensure I was completely comfortable and understanding of each step. Color and tone exceeding my expectations.”
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Sarah S.
“Jay does the most beautiful perfect blonding, balayage, foilyage, babylights, highlights, toning - she is extremely talented, an artist, committed to color perfection. And she is the sweetest and so much fun. I am soo glad I found her 3+ years ago…”
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Karynna Q.
“Amazing experience 💖 Jay pays extra attention to detail and goes above and beyond to make sure you’re satisfied! Thank you, you’re the best!”
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Lizette Q.
“What truly sets J’Amour Beauty apart is the owner’s ability to create a welcoming and comfortable atmosphere. It’s evident that she cares deeply about her clients and goes above and beyond to ensure they leave feeling confident and beautiful.”
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Cristal H.
“Jay is one of a kind! I loved my complete experience at J'amour Beauty from beginning to end. I provided Jay with a picture of what I wanted my hair to look like and she delivered. I went from being brunette to blonde WITHOUT DAMAGE! I can't wait to go back.”
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Bianca S.
“ ‘J’Amour’ the name speaks for its self!! So much love was put in to my hair I came in with my hair looking crispy and dead to walking out with my hair blowing in the wind like if I was on a red carpet. I highly recommend Jessyka. best hair stylist”
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Crystal L.
“This was an Amazing experience. I absolutely love my color and cut. Jay exceeded all expectations and was very knowledgeable and informative, I loved the relaxing atmosphere and I would highly recommend anyone looking for a new fresh look and stylist to come here, Worth every penny!”
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Claudia B.
“Jay is absolutely wonderful! My hair was severely damaged, and the color was dreadful. I knew Jay could improve it, but I never expected the transformation she achieved. The color is stunning, haircut is perfect and the keratin treatments I've had previously are exceptional. I will follow her anywhere !!”
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Rosa L.
“I have been going to Jessyka for over 4 years now! Her hands are the only ones I trust with my hair. I have always been able to go to her with a vision and she has always delivered! She is beyond talented and will always make sure you leave satisfied. I cannot recommend her enough!”
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Tiara N.
“The salon’s location in the South End was very easy to get to and parking was a breeze . Jay’s salon is clean, modern, and inviting. Jay is extremely warm, friendly, and always professional, she did an amazing job on my hair and I will most definitely be back!”
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Nina V.
“Jay is amazing!! Always understands the assignment, and recreates my reference photos flawlessly while actually taking care of my hair throughout the time I’ve been getting it done with her. Her blowdrying skills are insane also. <333 can’t wait to come back”