We elevate your crown and redefine your beauty
Located in South End’s SoWa neighborhood, J’Amour Beauty is more than just a hair salon—it’s a sanctuary where your inner beauty meets expert care. Founded in 2024 by Jay Quiñones, our name, meaning ‘I Love Beauty,’ reflects our passion for enhancing your natural radiance.
Your hair is your crown, and at J’Amour, we believe it’s already great. We’re here to redefine and elevate that greatness, blending elegance with a personalized touch in every style. Step into our world and experience the transformative journey where beauty starts from within and shines through every strand.
Welcome to J’Amour Beauty—where your beauty is our passion.
Client Love Notes & Transformations
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Caroline V.
“Such a wonderful hair experience. She asked exactly what I wanted and worked with me to get there after spending months trying to find someone to get me the color I wanted. She is excellent at responding and is very personable. 10/10 experience- can't wait to go back!”
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Lauren K.
“Jay is the absolute best! Not only is she extremely talented but she is so fun and she makes the time waiting for color to process just fly by! Jay is one of those special people that will treat you like a best friend and make you feel like a million bucks every time! I was her client at her previous salon and followed her here to her own salon. The atmosphere of the salon is so perfect, very clean, modern and fun. I wouldn't trust anyone else with my hair!”
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Rachel D.
“I’ve been seeing Jay for a few years now. I was so excited for her when she opened up her new salon. It’s a beautiful spot in a great location. Jay is amazing. She always listens to my requests and does an incredible job with my hair. She’s made me feel so much more confident about my hair too!”
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Esther K.
“Jay is an absolutely incredible stylist! I come to her for everything- trims, cuts, undercuts, bleaching and color; Before my appointments, I message Jay with wild color ideas (ocean blue, merlot, teal etc) and she always comes prepared with great color mixes. The results turn out even better than I imagined…”
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Emer O.
“I have known Jay for three years and see her every 5 to 6 weeks. She has a passion for hairdressing, she is great at cutting, coloring and styling my hair. She always listens to my requests and teaches me how to best care for my hair at home and recommends products that work best on my type of hair. Make an appointment with Jay, I promise you won’t be disappointed and you will definitely go back!”
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Ana T.
“I used to get my hair cut by jay before she opened up her own salon and she truly is a talented woman!! She’s the one girl I truly trust with my hair. I don’t think she could do a bad job if she tried. Her blowouts look so amazing and I always feel so confident after she does my hair. I could not recommend her enough!!”
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Elise G.
“Jay is not only very talented with hair but a very kind soul. She is very tuned into what clients want with great ideas that mesh well with what I was looking for. I have been going to her for over two years and continue to be very happy. I would highly recommend her. And, I find her location very convenient to get to after work, always a bonus :)”
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Jocelyn G.
“5 stars for sure! I am extremely happy at how my visit went. Jessyka took her time in going over the process for my hair in extreme detail to ensure I was completely comfortable and understanding of each step. Color and tone exceeding my expectations.”
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Sarah S.
“Jay does the most beautiful perfect blonding, balayage, foilyage, babylights, highlights, toning - she is extremely talented, an artist, committed to color perfection. And she is the sweetest and so much fun. I am soo glad I found her 3+ years ago…”
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Karynna Q.
“Amazing experience 💖 Jess pays extra attention to detail and goes above and beyond to make sure you’re satisfied! Thank you, you’re the best!”
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Lizette Q.
“Despite being a team of one, the owner’s passion for hair shines through in every appointment. Her attention to detail and dedication to her craft ensure that each client receives a personalized experience that exceeds expectations. What truly sets J’Amour Beauty apart is the owner’s ability to create a welcoming and comfortable atmosphere. It’s evident that she cares deeply about her clients and goes above and beyond to ensure they leave feeling confident and beautiful.”
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Cristal H.
“Jay is one of a kind! I loved my complete experience at J'amour Beauty from beginning to end. I provided Jay with a picture of what I wanted my hair to look like and she delivered. I went from being brunette to blonde WITHOUT DAMAGE! Not only do I love my hair and feel confident but I enjoyed every minute of the time spent at the salon! Jay is relatable, kind and a great listener! I can't wait to go back.”
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Bianca S.
“ ‘J’Amour’ the name speaks for its self!! So much love was put in to my hair I came in with my hair looking crispy and dead to walking out with my hair blowing in the wind like if I was on a red carpet. I highly recommend Jessyka. best hair stylist”
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Crystal L.
“This was an Amazing experience. I absolutely love my color and cut. Jessyka exceeded all expectations and iwas very knowledgeable and informative during every step of the process I loved the relaxing atmosphere and I would highly recommend anyone looking for a new fresh look and stylist to come here, Worth every penny!”
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Claudia B.
“Jay is absolutely wonderful! My hair was severely damaged, and the color was dreadful. I knew Jay could improve it, but I never expected the transformation she achieved. The color is stunning, haircut is perfect and the keratin treatments I've had previously are exceptional. I will follow her anywhere !!”
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Rosa L.
“I have been going to Jessyka for over 4 years now! Her hands are the only ones I trust with my hair. I have always been able to go to her with a vision and she has always delivered! She is beyond talented and will always make sure you leave satisfied. I cannot recommend her enough!”
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Tiara N.
“My experience at J’amour beauty was nothing short of amazing! The salon’s location in the South End was very easy to get to and parking was a breeze with plenty of metered parking in the immediate area. Jay’s salon is clean, modern, and inviting. After greeting me we had a brief consultation about what it was I wanted before beginning the service. Jay is extremely warm, friendly, and always professional, she did an amazing job on my hair and I will most definitely be back!”
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Nina V.
“Jay is amazing!! Always understands the assignment, and recreates my reference photos flawlessly while actually taking care of my hair throughout the time I’ve been getting it done with her. Her blowdrying skills are insane also. <333 can’t wait to come back”