We elevate your crown and redefine your beauty

Located in South End’s SoWa neighborhood, J’Amour Beauty is more than just a hair salon—it’s a sanctuary where your inner beauty meets expert care. Founded in 2024 by Jay Quiñones, our name, meaning ‘I Love Beauty,’ reflects our passion for enhancing your natural radiance.

Your hair is your crown, and at J’Amour, we believe it’s already great. We’re here to redefine and elevate that greatness, blending elegance with a personalized touch in every style. Step into our world and experience the transformative journey where beauty starts from within and shines through every strand.

Welcome to J’Amour Beauty—where your beauty is our passion.

Client Love Notes & Transformations